Complete Google Analytics beginners guide

Google Analytics beginners guide

[vc_row][vc_column][vc_column_text]Have any of you used anything that measures and keeps a record of the sales before? If you haven’t heard of or used Google Analytics before, then this Google Analytics beginners guide will help you out.

The design of Google Analytics has been done by keeping the end-user in mind which will help the employees of the company to maintain the privacy, security, and confidentiality of the customer data. A meticulous design by keeping in mind the perspective of the employee can aid in bringing out the significant transformation in the marketing strategies and track record of the business.

The marketing resources can be easily targeted, and prolific advantages can be identified which will allow increasing the sales and online traffic over a period. To understand how this can take place, it is very crucial to first fathom the need for Google Analytics.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

1. Comprehending the need for Google Analytics

If you are using a website or running a blog for your business, then Google Analytics is the best way to get to know a lot of things about the overall performance. It helps in getting information about the type and number of people visiting your website, the need for increased traffic and the necessity to create a mobile-friendly website that functions efficiently on multiple devices.

Through this information, it can help you in knowing the marketing strategies that are highly effective for your online traffic and the type of content preferred and most likely viewed by your customers. It acts like a personal analyzing tool that opens the complete inside functioning mechanism of the website. It becomes very crucial to comprehend and plan out the future goals and objectives with all this information combined.

Apart from these, some various other facts and details Google Analytics can offer that can prove to be very beneficial for website and business owners. After having looked at this, it is important to know how to install Google Analytics.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

2. The installation process of Google Analytics

The first thing needed is a Google Analytics account. This can be done by using your existing Google account used for other features like Gmail and Google Drive or a new one can be created if required.

Do not hesitate to contact us if you prefer to outsource the setup or maintenance of your Google Analytics account.

The following steps should be followed to set up your Google Analytics Account:

  • Set up your account by clicking on the sign-in button into the interface.
  • After this, the tracking code can be installed. For this, you will have to click on the get tracking ID icon. After agreeing with the terms and conditions, you will receive the code. For WordPress you can use one of the methods mentioned in WordPress integration.
  • Setting up the goals on the account is the next step.
  • After the tracking code has been installed, you would want Google Analytics to know about your goals. This is done by configuring the settings on the Google Analytics profile.
  • The next step would be to set up the site search settings which can give valuable insight about the website.
  • Additional accounts and settings can be added to the Google Analytics account as per individual requirements for the website.

After installing a Google Analytics account, the next step would be to understand the Google Analytics interface. This can be summed up into the following –

  • Navigating and understanding Google Analytics which can help in knowing how each feature in it works
  • Understanding and reviewing the overview reports that can help in devising improved plans and strategies to increase the online traffic on the website.
  • Comprehending the complete reports which give an overview of the website performance concerning various factors
  • Understanding and learning how different reports are shared and the setting up of dashboards and shortcut features on it.

The basic reports that can be obtained and analyzed are the audience reports, acquisition reports, and behavior reports. These reports help in understanding the user profile, location, type and number of views received on the website and various other information that further helps in tracking down the progress and efficiency of the existing strategies.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”wordpress-integration”][vc_column][vc_column_text]

3. WordPress integration

After successfully creating and configuring your account, you will have to install the tracking code into your website. There are multiple ways to achieve this in WordPress, we will highlight the two most common methods.

3.1 WordPress Editor

To install the Google Analytics tracking code via the WordPress Editor, you will first have to login to your WordPress Admin Dashboard. Navigate to Appearance > Editor and open the header.php file. Search for the </head> tag and insert your code just before it.

After inserting your code you can save the header.php file. It can take up to 24 hours to see the first results in Google Analytics.

Note: The ‘Editor’ menu item might be disabled by the theme you are using. If this is the case you can either open the file via FTP or use a WordPress Plugin mentioned in the next section.

3.1 WordPress Plugins for Google Analytics

There are numerous plugins to connect your WordPress website to your Google Analytics account. We will provide three examples of functional WordPress Google Analytics plugins.

Google Analytics by MonsterInsights

Google Analytics by MonsterInsights, formerly know as Google Analytics by Yoast, comes with a Google Analytics Dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. The provide an easy configuration wizard to connect your Google Analytics account within minutes.

Google Analytics Dashboard for WP by ExactMetrics

Google Analytics Dashboard for WP by ExactMetrics, formerly know as GADWP, enables you to track your site using the latest Google Analytics tracking code and allows you to view key Google Analytics stats in your WordPress install. The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events.

Google Analyticator

Google Analyticator makes easy to view Google Analytics within your WordPress dashboard as well. Using this method eliminates the need to edit your template code. Google Analyticator also includes several widgets for displaying Analytics data in the admin and on your blog.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]This was a basic information guide for Google Analytics beginners to start with. If have any burning queries and want to get some insight into the working of Google Analytics then do not hesitate to contact us.

Did you know that Google Analytics is integrated in our WordPress Lease websites upon delivery?[/vc_column_text][/vc_column][/vc_row]

By Mitch

Mitch Gooijer has chosen to fully focus on his companies Infinius and Wazix, after obtaining his Bachelor of Science. As a Software Engineer he is competent in the development of (mobile) applications and websites. Mitch has over 10 years of Wordpress experience and is specialized in Wordpress development, support and maintenance.